Welcome to Berkley Sales, where anglers find their edge. Born from a passion for fishing and a commitment to excellence, we’ve created a destination that delivers premium fishing gear directly to your doorstep—no matter where your adventures take you.
Our Story
Founded by fishing enthusiasts for fishing enthusiasts, Berkley Sales emerged from a simple observation: anglers deserved better access to high-quality equipment at prices that don’t break the bank. Based in Thomson Brook, Australia, but serving anglers globally, we’ve built a reputation as a trusted supplier of top-tier fishing essentials.
Our Mission
To empower every angler—from weekend warriors to seasoned pros—with premium gear that enhances their fishing experience, increases their catch rate, and fuels their passion for the sport.
Why Choose Berkley Sales?
We understand the frustrations anglers face: overpriced gear, limited selection, and equipment that fails when it matters most. That’s why we’ve curated a collection of proven performers from trusted brands like Berkley, Shimano, Daiwa, and Abu Garcia, plus our exclusive specials that deliver exceptional value.
Our product range is carefully selected to address your real fishing needs:
Soft Plastics & Lures: Lifelike action and unparalleled durability that trigger more strikes
Rods & Reels: Precision-engineered for smooth performance and landing trophy fish
Specialized Gear: From poppers to soft vibes, equipment designed for specific techniques and species
We bridge the gap between premium quality and accessibility, offering limited-time deals that make professional-grade equipment affordable for everyone.
Our Promise
When you shop with Berkley Sales, you’re not just buying fishing gear—you’re gaining a partner in your fishing journey. We stand behind every product we sell, backed by our commitment to customer satisfaction and reliable delivery across the globe (excluding Asia and some remote areas).
Join our community of passionate anglers who’ve discovered that better gear shouldn’t come with a hefty price tag. Experience the Berkley difference—where every cast counts and every catch tells a story.
Ready to bite harder? Explore our specials and elevate your fishing game today.